Enterprise signs multi-year deal as National League's title sponsor

The National League has announced that Enterprise Rent-A-Car is to become its title sponsor, commencing this month.

The multi-year agreement will see Enterprise take over the naming rights for the National League’s three divisions which will become the Enterprise National League, and Enterprise National League North and Enterprise National League South.

  According to the league, the move will bring major investment to non-league football.

Vanarama had been the league’s title sponsor from 2014 until 2025.

A National League statement said: “The collaboration unites the National League, an organisation steeped in the rich history of English football, with Enterprise, a company already deeply committed to supporting local communities nationwide.

“For generations, the National League has served as a vital stepping stone for clubs aspiring to reach the higher echelons of the game, while simultaneously fostering a passionate and dedicated fan base that spans the entire nation.

“The National League’s enduring appeal is further evidenced by its impressive growth in attendance figures over the past three seasons, demonstrating the loyalty of supporters and the increasing excitement surrounding the competition.

“Week after week, grounds across the country welcome fans who are united by their shared love for their local teams and the captivating drama of non-league football, showcased most recently at the National League Promotion Final in front of a record-breaking crowd at Wembley Stadium.

“The new multi-year agreement represents an exciting opportunity for Enterprise to further its long-standing commitment to supporting local communities nationwide. By aligning with the National League, Enterprise will gain visibility across a passionate and engaged audience, reinforcing its position as a trusted and community-focused brand.

“Enterprise will also explore opportunities to provide practical support to clubs, fans and their communities by leveraging its extensive network of more than 450 branches in the UK and its wider range of vehicles.”