New European kids wear brand to replace former FatFace in Windsor

Plans have been submitted to bring a new baby and children's wear store to the Windsor Yards shopping centre.

Fatface had closed in early March after nearly ten years at Unit 56 in King Edward Court in Windsor town centre.

Swedish lifestyle brand, Newbie, is now looking to move into the premises after submitting a planning application to the Royal Borough earlier this month.

Established in 2010 and part of the Kappahl Group, the clothing company specialises in 'timeless designs, organic cotton, and high-quality materials' in a ‘nostalgic style of design that’s made to last’.

Newbie garments are a range of everyday and festive wear for children aged 0 to 10, created in a ‘soft colour palette inspired by nature’ and designed for a coordinated look with siblings that is ‘made to be inherited’.

Moreover, a Newbie Woman range allows matching between generations, while an interior range of children’s homeware, including bedding, storage boxes and toys, completes the ‘Newbie world’.

A spokesperson from Newbie said: "The Newbie world is expanding. Get ready – we’re opening a new store in Windsor.

"Newbie is coming to your neighbourhood with children’s wear made to be loved for generations.

"Thoughtfully crafted treasures, with materials like soft organic cotton and passion in every hand-drawn print – designed to outlast trends and seasons. That’s the Newbie magic."

The brand turns 15 this year, having opened its first Stockholm store in 2014 and launching 25 stores across Europe.

The new Windsor premises will join a Newbie portfolio of stores in London, including Clapham, Canary Wharf, Brent Cross, Richmond, Bluewater Shopping Centre, Westfield White City and Guildford.

An opening date is yet to be revealed.