06:10PM, Wednesday 03 November 2021
Free parking will be offered in all council-owned car parks in Maidenhead this festive season, the Royal Borough has said.
Motorists will be able to park free of charge on each weekend from the Christmas lights switch-on, planned for Saturday, November 27, up until Saturday, December 25.
The offer will also be valid on Bank Holiday’s including Monday, December 27, Tuesday December 28 and New Year’s Day, with Boxing Day already free as this is on a Sunday, with free parking on this day already offered in Maidenhead all year round.
Car parks included in the offer are Broadway, Grove Road, West Street, Hines Meadow, Stafferton Way, and The Magnet.
Councillor Andrew Johnson, Royal Borough council leader, said: “We know that Christmas is a crucial time for our town centres and traders.
"It remains a challenging time for businesses, and we're doing everything we can to back our local retailers and support a safe, local and fun Christmas shopping experience.
“These magical switch-on events, the late-night shopping evenings, and the addition of free parking incentives in town centre car parks, will provide a much-needed boost for retailers and shoppers alike during this peak trading period.
“We have so many great local businesses, including independent stores, where you can pick up unique gifts for family and friends.
"So make sure you take the opportunity to enjoy the festive cheer of the magical lights switch-ons and support your local businesses.”
Last year, residents hit out at the council's free parking initiative, calling it 'underwhelming' and 'a smack in the face' as plans emerged to provide the offer on Wednesday's only in the lead up to Christmas.
At the time, the borough's parking lead, Cllr David Cannon (Con, Datchet, Horton and Wraysbury) said that the free parking scheme would not be the same as the Royal Borough felt the effects of COVID-19.
For more information on this year's offer, visit www.maidenhead.gov.uk
There will be displays at Windsor Racecourse and Legoland, local fireworks in Burnham and Twyford and smaller displays at schools in the Royal Borough.