I read all the statements by the election candidates last week, and one really stood out – for being incomprehensible.
The 150-word statement from UKIP contained four very long sentences and one comma.
Because I train people in business writing I was tempted to write all over it like a teacher, but the point is this – punctuation helps people to 'say your words correctly in their head'.
Without it, we struggle to make sense of sentences – especially long ones.
Course delegates do sometimes ask me whether punctuation is that important.
The answer, in situations like this, is Yes.
Andrew Ingram
Better Business Writing
Maidenhead
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