Opening date confirmed for new Søstrene Grene in Windsor Royal

Danish lifestyle brand Søstrene Grene has teased the opening date for its new store in Windsor.

Renowned for its Scandinavian design, affordable homewares and distinctive sense of ‘hygge’, the brand is set to introduce its unique shopping experience to the historic royal town.

Shoppers in Windsor will soon be able to discover the curated range of homewares, kitchen accessories, craft supplies, soft furnishings and seasonal décor.

CEO and co-owner of Søstrene Grene, Mikkel Grene, said: “We’re pleased to continue our UK expansion with a new store in Windsor.

“Each location is designed to offer a space where people can slow down, explore and find inspiration in the everyday.

“We hope this new store brings a sense of hygge and creativity to shoppers and becomes a much-loved part of the local community.”

Since 1973, the family-owned company has offered a wide assortment within home interiors, furniture, hobby items, kitchen supplies, children’s toys, speciality food and candy, gift-wrapping and party supplies.

The collection is regularly refreshed with new arrivals, while soft lighting, classical music and the brand’s signature labyrinth-style layout in the new store will reflect the brand’s commitment to bringing the Danish concept of ‘hygge’ to life.

The brand has over 300 stores across Europe and the UK, and partners Norma Jacob and Richard Power run Søstrene Grene stores across the South of England.

Norma Jacob said: “We’re thrilled to bring Søstrene Grene’s welcoming atmosphere and unique products to Windsor.

“It’s an opportunity to connect with a new community and share the joy of Scandinavian design that feels both timeless and accessible.

“Every store opening strengthens our commitment to making quality, affordable homeware available across the UK”

According to social media posts by Windsor Royal, the official launch date of Søstrene Grene, is Friday, September 12.

Posting on Facebook on Wednesday, August 6, Windsor Royal said it was ‘thrilled to announce’ the opening of the first Windsor store for Søstrene Grene on 12 September.

The grand opening celebration will be complete with a red carpet welcome, live classical music, and exclusive giveaways for the first 100 visitors.

Richard Power added: “Windsor is a town with a real sense of character and charm, so it feels like a natural home for Søstrene Grene.

“We’ve already seen how well the brand resonates with customers across the South, and we’re excited to introduce Windsor shoppers to the store’s thoughtful design, accessible pricing and unique in-store experience.”