Maidenhead mother designs 'hands-free' belt for looking after babies

Grace Witherden

Grace Witherden

Maidenhead mother designs 'hands-free' belt for looking after babies

A creative mother has designed a lap belt that will let mum and dads go ‘hands-free’ when looking after their baby.

Maidenhead mother Chloe Roberts came up with the design after a ‘lightbulb’ moment when she was trying to wrap a present with her daughter Marni.

LapBaby is a seating aid that straps a baby to an adult and will allow parents to carry out tasks when seated.

Chloe moved to Oaken Grove from Wimbledon with her husband Matt, and children Marni and Finn six  months ago.

She said: “I was trying to wrap a present and Marni in her bouncy chair kept making heart-wrenching cries.

“I picked her up and put her on my lap but I just couldn’t wrap the present, – babies are very persistent. So I got a hoodie and tied it around my waist, it was a light-bulb moment.”

Chloe, who works full time as an operations director in London, managed to pitch her idea to Bang Creations, which helped her develop a prototype.

She launched the product on her website on Sunday.

She said: “I would ask on Facebook groups if any mothers were free and I would drive round with the new prototype in the morning before work to test it out.

“There’s been a lot of size testing and change and I now have a patent for the design.

“I think people have found out about the product through word of mouth and social media.

“I’ve had mothers contact me online and say it’s really great and a midwife post about the product which is great.”

“My next step is to contact independent nursery shops to see if they are interested in selling the product.

“My husband loved it when he realised he could wear it and still play his Xbox.”

The 42-year-old, who has a degree in economics, entered her invention into the Richard Branson Voom competition earlier this year and she is currently in the top 25 out of more than 300 entries in the Start up category. Votes for the competition will close on Tuesday.

Visit to find out more.


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