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What is Axate and why are we introducing it?

Agate: Frequently asked questions

This year, the Advertiser celebrates 150 years of being the voice of the community.

For decades we have produced a newspaper that is dedicated to public service journalism and we remain committed to holding those in power to account, reporting on criminals who have been brought to justice and bringing you community news from your area.

Since the creation of the Louis Baylis Trust, we have also given back more than £6million of our profits, which have been shared out to dozens of community groups and charities.

We want to continue doing what we do best for years to come, but that means adapting to the challenges facing the world of journalism.

It is no secret that online news, while opening up a world of possibilities to reach a wider audience than we have before, does not bring in the same revenue publishers have traditionally received from their print output.

There is an expectation among some that online news should be completely free but it costs money to produce and that attitude is unsustainable in the long run. Collectively, hundreds of hours of work go in to our print and online output every week.

We ask you to pay a cover price for our newspapers in exchange for all that hard work but, until now, all of our content has been free to access on our websites.

But, from this week, we will be asking you to pay a small fee – 20p – per article to read some of our longer stories online.

The Advertiser will be introducing a new secure system, called Axate (previously known as Agate), which allows readers to top up an online ‘wallet’ to read those premium articles.

After the user reads three articles in a week, all of our content will be free to read for the week. Many of our articles, including breaking news and crime updates, will still be free to read.

We know this move won’t be popular with everyone but when you sign up, you can be safe in the knowledge you are helping quality, sustainable journalism and that the money we make from this won’t be going into the pockets of shareholders.

The Advertiser is proud to be independent and proud to give back to the community through the Louis Baylis Trust. We hope our loyal readers will continue to support us through Axate.

Click here to visit the Axate frequently asked questions.

James Preston


Baylis Media Ltd

*Agate has rebranded to Axate, but no readers wallets will be in any way affected


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