Macey's Organic Butcher's moves into new era with rebranding

James Harrison

James Harrison

Macey's Organic Butcher's moves into new era with rebranding

A popular butcher’s shop has started a new era after taking on a new name.

After five years behind the counter at Macey’s Organic Butcher’s, boss Ged Cowdery has put his name over the door.

He was handed the keys and the cleaver by the store’s namesake, Keith Macey, in 2011.

And although initially reluctant to alter the name which has been part of a trusted brand since 1988, after five years at the helm, Mr Cowdery finally thought it was time to see his own name above the door.

Talking about the decision, he said: “It’s really pleasing [to see how the business has come on] because it was a bit of a gamble.

“I worked for Mr Macey for a year, on and off, before I took it over and it’s a great feeling.”

By taking over the shop, which has housed a butcher since about 1888, the 51-year-old is not just continuing a Cookham tradition, but also returning to one of his first jobs.

As a 16-year-old pupil at Altwood School, he started as a Saturday boy at the butcher’s counter of a supermarket, before moving on to another store in Maidenhead High Street, where he later became manager.

Several other jobs followed, including a stint with Mars, before he returned to his first profession.

Speaking about the differences between now and when he started, he said: “When I first started, there were nine butchers in Maidenhead, but now there’s none in the centre of town; they’ve all gone.

“But people who used to come to the butcher’s, the ones I worked in anyway, came in for bargains and I think we undervalued everything.

“Whereas, now, people are willing to pay a bit more, but also get the quality and the service.

“We deal in free range and organic only now and what we see is that people are coming to us because they’re a bit more discerning. They know, for example, that our pies are full of grass-fed beef – not just hot air and gravy.”


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