WATCH: Entrepreneur set to launch baby-feeding product

An entrepreneur is hoping for success when her new invention hits the shops next year.

Rifat Jan, from Maidenhead, spent six months developing her 'Fill n Squeeze' pouches product which provides a hassle-free way to feed babies.

The ingenious invention involves an empty food pouch which can be filled with homemade meals.

These can then be fed to a baby through a straw-type device.

The 40-year-old came up with the idea after struggling to feed her three-year-old daughter, Zara.

The former retail buyer, who worked in Germany between 2000 and 2006, said: "I realised there was a market for it. I just used my time to research the market and so far so good."

Having used her contacts to design a prototype by August, the mother-of-two entered her product into the 'Rattles to Riches' competition at Earls Court in October.

She came second in the contest which allows entrepreneurs to impress judges with their ideas.

The product is now set to be sold in JoJo Maman Bébé shops from January.