10:32AM, Monday 12 May 2014
Votes for the best community campaign in the country run by a local newspaper can now be cast - and Baylis Media Ltd could be named as the winner.
Our Together We Can Build It campaign is on the shortlist for Making a Difference initiative, part of Local Newspaper Week run by the Newspaper Society (NS).
The award has been launched to highlight the role played by the regional media in bringing about 'real and positive' change.
Judges have highlighted our campaign as one of the best of its kind and readers can see it named as No.1 by casting their votes through an online poll at localnewspaperweek.co.uk.
Voting opened today and closes at midnight on Wednesday.
Together We Can Build It has been launched to support the Alexander Devine Children's Hospice Service (ADCHS) in its bid to raise £5m to build Berkshire's first children's hospice at Snowball Hill in Woodlands Park, Maidenhead.
It has featured in the Maidenhead, Burnham and Twyford Advertisers and in sister titles the Windsor, Ascot & Eton Express and the Slough & South Bucks Express.
ADCHS co-founder Fiona Devine said: "Having the support of the Baylis media group has proven to be invaluable to our capital campaign.
"The constant presence in the paper has resulted in greater awareness of our much-needed service and we have noticed increased referrals to the Alexander care team."
She added: "It has also helped with direct donations to our charity. Being a part of the local community is at the heart of what we do and it’s wonderful that this has been embraced by the papers.
"It is such a joy to know that you have the local community right behind you, especially given what a significant year this is for us, as we break ground in the autumn for the build of Berkshire’s children’s hospice."
The Making a Difference winning campaign will be announced at the Society of Editors Regional Press Awards on Friday.
They are being held at the Lancaster Hotel in London.
* Advertiser photographer Ian Longthorne is in the running to be named Weekly Photographer of the Year at the awards.
Ian also works for the Advertiser's sister papers the Slough & South Express and the Ascot, Windsor & Eton Express.
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