11:02AM, Wednesday 06 November 2013
New flood warning services have been launched by the Environment Agency in order to be more relevant to householders and businesses.
In response to last year's winter flooding, the agency has created 13 smaller flood warning areas to create a more targeted service to better reflect the level of flood risk.
Properties near the River Thames between Maidenhead, Windsor and Eton, at Datchet from Black Potts Bridge to Albert Bridge, at Old Windsor from Friday Island to Magna Carta Island and at Wraysbury from Old Windsor Weir to Magna Carta Island, will come under the service.
Ian Tomes, Environment Agency flood and costal risk manager, said: "Last winter, some residents were concerned about the relevance of the flood warnings they received. Now, the warnings will be better targeted at residents and their level of flood risk.
"While we can't control the likelihood or frequency of extreme weather events, we can help people to be better prepared for any future event by providing the best up to date and accurate information we can."
The new service will mean around 2,000 customers will be in a smaller flood warning area, and around 40,000 customers will receive fewer flood warnings.
Paul Clark, manager of Kris Cruisers, in Southlea Road, Datchet, which was affected by flooding last November, believes the service is too localised.
He said: "I haven't had a chance to study the new system yet but the area they have given us is too localised.
"From a business point of view, that is no good because we need to be able to look at the whole of the Thames as something happening in Henley could reach us 24 hours later."
Visit www.environment-agency.gov.uk/floodsoutheast for more information about the new service.
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