Sir Michael Parkinson launches Bright Idea challenge prize

Sir Michael Parkinson launches Bright Idea challenge prize

James Preston

Sir Michael Parkinson launches Bright Idea challenge prize

Chat show legend Sir Michael Parkinson has launched a new Advertiser-backed initiative encouraging residents to come up with ideas to help solve problems in Windsor and Maidenhead.

The broadcasting star has interviewed the likes of Muhammad Ali and Sir Paul McCartney. But on Monday he was quizzing pupils at Newlands Girls' School as he launched the borough's £20,000 Bright Idea challenge prize.

Sir Michael Parkinson (centre) launches the Bright Idea challenge prize with Royal Borough representatives and Newlands students


Sir Michael, who lives in Bray, is an ambassador for the prize and was joined by council members including the Mayor of Windsor and Maidenhead, Cllr Andrew Jenner, as he visited the school in Farm Road to chat with students about what they would like to see done to improve their area.

The scheme, supported by the Advertiser and Windsor Express, is encouraging all residents and workers in the borough, including youngsters, businesses, entrepreneurs and inventors, to come up with an innovative idea to help solve problems in the area.

The top entry will receive £800, with two runners-up receiving £400 and £250.

The rest of the £20,000 fund will be used to create and implement the winning ideas.

Solutions could be about anything from reducing dog fouling to tackling childhood obesity but need to meet at least one of the criteria laid out by the borough.

Entries need to either support children and young people, encourage healthy people and lifestyles, improve the environment, economy and transport or work towards safer and stronger communities.

Problems and solutions should be laid out in no more than 200 words and sent in with a name and contact details to or by post to Royal Borough's Bright Idea, Town Hall, St Ives Road, Maidenhead, SL6 1RF.

Participants can also visit to find an entry form.

The deadline for submissions is midnight on Monday, September 2.

See next week's Advertiser for more on Sir Michael's involvement with the initiative.

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