11:11AM, Monday 12 December 2016
It was a race to the finish line at the annual Reindeer Race in the Nicholsons Centre on Saturday.
For the fourth year running the event, organised by the Rotary Club of Maidenhead Bridge, pulled in the crowds to watch competitors wind toy reindeers and sleighs across the line.
Races cost £1 a go with money raised going towards Hearing Dogs for the Deaf, which trains and provides assistance dogs to the deaf and hard of hearing.
This year the event included a reindeer mascot and one from the charity, which the rotary club's Lisa Hunter said helped encourage children to have a go.
Lisa said: "It has been very popular.
"The toys were made by members of the rotary club four year ago and they are still going strong."
After taking part in the race children and adults had the chance to meet real reindeer which had arrived in the High Street, along with the Salvation Army Band spreading festive cheer.
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