Lane 4 enters three teams for Cracker Challenge

With just two weeks to go until the Advertiser Cracker Challenge, a Bourne-End based firm has got its sights set on gold.

Lane 4 will be entering three teams into the annual challenge, which raises money for the Cracker Appeal.

The management consultancy focuses on people development and has been named in The Times’ top 100 small companies to work for every year since 2007.

Justin Warhurst, finance director at the company, said the teams were looking to win this year.

He said: “We have entered the challenge pretty much every year for the last 10 years, it’s tradition.

“We won the Christmas challenge years ago, so we want to win again.

“We’ve got about 20 people entering the challenge; we’ll do a draw at random next week to decide the team captains and the team. It’s a really good way to raise some money for charity and it’s good fun.”

The annual competition, to be held at the Magnet Leisure Centre on Wednesday, December 14, sees teams from a host of businesses and organisations go head-to-head in a range of events, including an inflatable assault course, pillow wars and dart tag.

Justin said some of Lane 4’s favourite challenges include the inflatable course and darts.

He said: “The teams get quite competitive; the company was founded by Adrian Moorhouse (the former Olympic swimmer) who is a gold medallist himself.”

Lane 4 will be battling it out against more than 10 teams including Shanly, Berkeley Homes, RBWM Youth Services, Pythagoras, BCA, SportsAble and the Magnet Leisure Centre.

The money raised is used to fund the Cracker Appeal, which pays for Christmas parities and trips for pensioners, clubs and sheltered housing schemes in and around Maidenhead, as well as other groups working with children.

Last time out, the appeal raised £10,408, which helped 37 organisations and 2,220 people.

This year’s event was launched in the summer with the Advertiser Charity Challenge which collected more than £1,000.

The cost to enter is up to £100 per team of up to 10 competitors and £50 per table for the post-contest buffet and quiz.

Call Lousia Mace on 01628 678219 or email for more information.

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