Lidl is set to move into Maidenhead after convincing officials its deep discount prices will not compromise the regeneration of the town centre.
The value supermarket, which wants to set up on the derelict Target Ford garage in Stafferton Way, would also not affect the 'vitality, viability or attractiveness' of the town centre, officers state in a report.
"Overall from the retail assessment submitted it is considered that the proposal is unlikely to lead to a significant impact on Maidenhead town centre, either in isolation or in combination with other proposals," it says.
The £4.5m four-storey development submitted by storage company Lok'nStore, which wants to build an adjoining store, has been recommended by planning officers for approval.
The application will be heard at Maidenhead development control panel at the Town Hall, St Ives Road, on Monday at 7pm.
See this week's Advertiser for more on this story and other planning applications set to be heard.
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The crash, which took place at about 7am today (Thursday), involved three vehicles. One man sadly died as a result of the collision and his next of kin have been informed.