Plans to install two advertising boards in Maidenhead - which would be the height of a fully grown African elephant - are set to be thrown out by the council.
Advertising company JCDecaux UK Ltd wants to place 3.4m-high and 1.47m-wide internally illuminated boards near the subway exit near Kidwells Park and in King Street on Broadway.
The proposals which were labelled as 'unnecessary street clutter' by Maidenhead Civic Society, have been recommended for refusal by Royal Borough planning officers.
They say the King Street sign would obstruct visibility, create a distraction to drivers exiting the multi-storey car park opposite and reduce footpath width to an unacceptable degree.
They also believe the Kidwells board would cause accidents by acting as a distraction to drivers exiting the roundabout.
A decision is due at Maidenhead development control panel on Monday at the Town Hall, St Ives Road, Maidenhead at 7pm.
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