Nicholsons Centre owner hoping to 'drive transformation' of Maidenhead

Grace Witherden

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Grace Witherden

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Nicholsons Centre owner hoping to 'drive transformation' of Maidenhead

The Home Secretary believes ‘Maidenhead is on the move’ after the arrival of a popular fashion retailer store in the Nicholsons Centre.

At a reception to mark the opening of H&M, it was revealed that currently 80 per cent of expenditure from the town is spent in centres elsewhere.

Speaking at the event which was attended by more than 30 people, Daniel Carter, chief executive of Vixcroft which owns the Nicholsons Centre said the figure demonstrated shoppers’ behaviour.

He said: “If it is not on their doorstep they will travel to where they can get what they want. The 80 per cent figure is a great loss for Maidenhead and we aim to reduce it.

“The opening of this one store represents a massive vote of confidence in a better future for the centre and Maidenhead, and is a catalyst for further revitalisation.”

He said Vixcroft is keen to work with the Royal Borough to ‘drive transformation’ in Maidenhead which will include a new car park, and a new ‘effective link’ between the High Street and the railway station via the Landing project on the town centre ‘triangle’ site.

At the event, which took place inside the Nicholsons Centre on Friday, June 3, speeches were made by the Mayor of Windsor and Maidenhead, Cllr Sayonara Luxton, Maidenhead MP Theresa May and Cllr Simon Dudley, leader of the council.

Mrs May thanked the store for putting its faith in Maidenhead.

Since the opening of H&M at the beginning of May, the store has exceeded its targets.

H&M store manager Sonja Basaric said: “We’ve had a great month since the opening of the store which was amazing. We had a big crowd of people.

“We’ve exceeded our targets and we’ve had really positive feedback from customers in the store."

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