The trust owns Advertiser publisher Baylis Media Ltd and receives at least 80 per cent of the company’s operating profits every year.
It in turn uses these to help fund good causes, charities, community groups and events in Maidenhead and the surrounding area.
The trustees meet twice a year to discuss grant applications. The next trust meeting is in August and the closing date for applications is in June so the trustees have time to assess all the applications.
Only organisations should apply as the trust does not give out grants directly to individuals.
The funding of the trust by the newspaper is unique in the world of the local press. Ownership of the company was transferred to the trust more than 50 years ago in 1962 by proprietor Louis Baylis.
Since then the trust has poured millions of pounds into our community, allowing hundreds of organisations and charities to improve the lives of many thousands of people.
Every time you buy a copy of the Advertiser, not only are you getting all the latest news, you are also helping to fund good causes in our community.
And if you have a business that advertises with us you are helping to make a huge positive difference in the place you do business.
In 2015 the trust poured £343,125 into the community, including a special grant of £100,000 to the Alexander Devine Children’s Hospice appeal.
Trust chairman Peter Sands said: “We would be delighted to hear from any organisation in the local area, however small, particularly those who may not have thought of applying before.
“We would emphasise that the applicants do not have to be registered charities to qualify but should be groups rather than individuals.
“If you think you might fit this description then there is nothing to lose by applying.
“Forms are available online...have a go!”
Visit www.whytheadvertiserisspecial.co.uk for links to the application form.
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