Maidenhead's watchdog has slammed a fresh planning application for an advertising scheme which will see 62 banners hung from lampposts.
Plans submitted by Bay Media Ltd to the borough this week have been criticised by the Maidenhead Civic Society.
The controversial scheme will generate extra revenue for the council through a share of the advertising fees in the form of a fixed fee from the company.
It is the second time the plans have been put forward after proposals to put up 98 banners caused public outcry before being scrapped in February, just hours before they were due to be discussed by the council.
But the society says it still fears the banners would be a dangerous distraction to drivers and has dubbed them 'street clutter'.
"We thought common sense had prevailed when the earlier applications were withdrawn," said the society's head of planning Martin McNamee.
"We are most disappointed that they have returned."
The proposals are to hang banners on lampposts in Bridge Road, Braywick Road, St Cloud Way, Bad Godesberg Way and Frascati Way and in the High Street, King Street and Queen Street.
Consultations are due to be completed by December 22.
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