Creative chef Heston Blumenthal is in Maidenhead town centre today offering shoppers the chance take part in his new television show.
He is set up opposite Francesco's Restaurant in King Street, and will be asking people to select their favourite nostalgic British food in a game featuring eight dartboards.
The chef owns The Fat Duck restaurant in Bray which has been awarded three Michelin stars. He also owns The Crown and the Hinds Head - both in Bray.
The new programme wants to help revive forgotten British food and is due to be broadcast on Channel 4 at the end of this year.
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The crash, which took place at about 7am today (Thursday), involved three vehicles. One man sadly died as a result of the collision and his next of kin have been informed.