Football fans found a new place to watch the England game on Monday following the launch of a new sports bar in King Street in Maidenhead.
Bar Sport officially opened its doors to the public on Friday in the former Ivory Lounge unit.
Every Euro 2012 game is set to be shown on HD and 3D screens in the venue along with golf, rugby, and coverage of the Olympics.
Speaking on Monday, owner and manager Kareem Naaman said feedback had been really good so far.
"We've been really busy. A lot busier than we anticipated," he added.
Hundreds packed in to see England draw one all with France.
Kareem, 29, from Woodlands Park, said the bar, which is part of the Bar Sport franchise, is keen to get involved with local sports clubs and has already arranged some sponsorship deals.
The AFC Wimbledon fan hopes to show as wide a range of sports as possible to interest the public.
"Football drives people through the doors but we're trying to get the balance right," he added.
A live DJ plays on Friday and Saturday nights until 2am and the bar is also searching for local bands to play its 'Wing Night' on Thursdays where customers can enjoy free buffalo wings.
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