A dazzling display of lights will mark the start of the festive season as the town celebrates the Christmas lights switch-on this month.
Fireworks will light up the night sky during the annual event which will include live music from local pop and rock band Riser.
The grand switch-on will happen outside the town hall in St Ives Road at 6pm on Saturday, November 26, with help from the Mayor for Windsor and Maidenhead Cllr Asghar Majeed.
Children's fairground rides will be dotted down the road which will be closed for the event.
Santa will also be making a guest appearance during the day in the Nicholson Shopping Centre with his helper elves running a free card making workshop.
The lights have been backed by a £5,000 donation from the Louis Baylis (Maidenhead Advertiser) Charitable Trust.
Eddie Pearce, chairman of the Maidenhead Christmas Lights Committee and advertising director at the Advertiser, said: "We've again been extremely fortunate to get a donation of £5,000 from the Louis Baylis Trust.
"Without their ongoing support we certainly wouldn't have the extent of lights we do have and be able to put such a good switch-on show."
Free parking will be available in the town centre from 4pm onwards.
The committee is looking for more money to finance the lights.
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