The doors have shut for the final time at a tackle shop which has stood in Maidenhead for almost 40 years.
Kings Outdoors, in Ray Street, closed without warning for the last time on Monday, April 14.
A hand-written note has been taped to the door thanking customers for their support but said due to 'overwhelming lack of demand in recent months we have decided to not continue trading'.
Another note with an insolvency number is taped next to it.
Angling expert Ian Welch, who has been the Advertiser's fishing correspondent for 30 years, said the closure could be a 'sign of the times'.
"The demise of the local tackle shop is a nationwide phenomenon. People across the country are struggling on a budget and don't have extra cash to spend on leisure, which is affecting small businesses."
Ian added the family business, established in 1975 by Phil King, was more than just a shop and had became a social 'hot spot' for anglers.
"It was a very social place where people would swap fishing reports and stories about what had been caught," he said.
"A lot of local anglers were shocked when the shop closed and will be mourning its loss."
It is not known whether the King family was still involved with the business.
Fisherman Phillip Upton, of Tithe Barn Drive in Bray, a customer for 22 years, described it as the end of an era.
"It's a real loss to local anglers who'll now have to travel out of town to buy bait and supplies," said the 58-year-old.
"It was a real institution in Maidenhead and a place that everybody knew well.
"If you needed equipment or clothing, people would always tell you to go to Kings."
Kings Outdoors tackle shop in High Street, Iver was also closed on the same day.
Top Ten Articles
Police officers can be seen at Ten Pin Bowling in Maidenhead tonight following an incident earlier today.