Up to 3,000 football fans could descend on the town centre on Saturday to see Maidenhead United FC play one of the biggest games in its history.
A near capacity crowd is expected at York Road to see the Magpies host Aldershot Town in the FA Cup first round proper.
Town centre manager Steph James believes the game is a good opportunity for shops and businesses to put on special offers and promotions.
Maidenhead Inspector Lee Townsend confirmed extra police officers would be on patrol in the area.
A spokeswoman for the Royal Borough said no special parking measures have been arranged for Saturday but the situation would be monitored closely on the day.
Tickets for the game are on sale now.
See this week's Advertiser for the full story including a Sport section match preview.
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The Met Office has issued a yellow alert for Windsor and Maidenhead, Slough and Wokingham, warning that rain moving eastwards across the south of the country may turn to snow in some places.