Misuse costs lives, ambulance service warns in award-winning video

Misuse costs lives, ambulance service warns in award-winning video

Reporter:

Nicola Hine

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Misuse costs lives, ambulance service warns in award-winning video

A video highlighting how the misuse of South Central Ambulance Service (SCAS) can cost lives has won an award.

Entitled 999 South Central, it received a bronze award in the Best Digital Communications category at the International Visual Communications Association (IVCA) Awards.

The video has received more than 63,000 views since it was launched on YouTube in January.

It was also highly commended in the Best Public Relations category at the ceremony at the Grosvenor House Hotel in London on March 23.

During 2011 SCAS received 1,235 hoax calls and many more inappropriate ones.

CEO Will Hancock said: "It costs around £480,000 to run an ambulance for a year and approximately £257 for an ambulance to attend an incident.

"Please do your bit to help your local ambulance service and think before you dial 999."

The 999 South Central campaign also features another video showing crews views on ambulance misuse as well as vinyl transfers for SCAS vehicles with the slogan Misuse Costs Lives.

Watch the award-winning video below.

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