A new £120,000 parking system has launched at Broadway multi-storey in Maidenhead.
It uses number plate recognition software to keep track of how long visitors spend in the car park.
It has been introduced on the back of the Advertiser's Park and Thrive campaign to remove the unpopular pay and display system, launched after businesses and shoppers complained it limited flexibility and damaged trade.
The 10 new machines are touch screen and ticketless and motorists have a choice of paying at the start or end of their visit by cash or credit card.
They can also pay online up to midnight the day after parking at www.p-pal.co.uk or set up an online account at the website and pay by monthly direct debit.
The new system is being run by Parkeon.
Lesley Hockin, 41, said: "Initially I had my reservations but actually now I have done it, it makes sense and I think it will work."
Judy Wescott said: "It will take a long time for people to get used to.
"Even the man who was showing me how to do it did it wrong the first time."
The retired Cannon Lane resident added: "I'm sure I'll get used to it eventually."
- Drive into the car park and your registration will be logged by a camera. The barrier will raise automatically.
- Enter your vehicle registration into the machine and photographs of cars will appear. Choose yours.
- Choose how you would like to pay and enter the required amount of cash (no change is given) or pay by card.
- Print a receipt if required.
- Drive out of the car park and the barrier raises automatically.
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