A revolutionary parking scheme is due to launch in Broadway multi-storey in Maidenhead today.
Following the Advertiser's successful Park and Thrive campaign, the unpopular pay and display system is to be scrapped and replaced with 'pay as you like'.
The final pieces of equipment were installed last week before the system went live.
The 10 new machines will be ticketless and number plate recognition software will be used to keep track of how long visitors spend in the car park.
Blue Badge holders and Shopmobility customers are being reminded they need to sign up to continue to benefit from free parking.
They can register by clicking here or by emailing email@example.com for an application form.
Hard copies are also available from Maidenhead Town Hall or York House in Windsor.
Other motorists will have a choice of paying by cash or credit card and barriers will raise automatically at entrance and exit.
Motorists will be asked to enter their vehicle registration number into machines and can pay when it's time to leave or online up to midnight the day after using the car park.
They can also set up an online account at www.p-pal.co.uk and have payment automatically debited from their bank account each month.
Town centre manager Steph James said the flexible system would mean shoppers did not have to worry about rushing back to their cars.
An introductory offer will run for an unspecified length of time allowing all motorists to park for the Advantage Card tariff of £2 for fours hours and free evening parking from 7pm.
The Park and Thrive campaign was run by the Advertiser with town bosses.
Council parking officers were in the Nicholsons Centre on Saturday giving out information about the new system.
They will also be on hand in the Broadway car park this week to deal with any queries.
For more information phone the council's customer contact centre on 01628 683800.
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