The public had a chance to look at Shanly's £100m plans for Maidenhead on Friday.
Designs for its transformation of the Chapel Arches area were on display at the library in St Ives Road.
More than 250 people attended the exhibition which included a 3D model and computer generated flythrough of the proposals.
Boards detailed the 245 apartments, 260 basement car parking spaces, 10 shops and five restaurants that would be included.
Bryan Nisbet, 51, of Wayside Mews, said: "I quite like it. It's wonderful to see the river opening up.
The retired Mars manager has lived in Maidenhead for 30 years and added: "It's going to be a bit of a shock for some people but it will be nice to see it all done.
"It's quite clever that they are managing to get the river as a feature without changing the character of the area too much.
"This could be even nicer than Cambridge because it will keep flowing through Maidenhead."
The development has been designed to compliment the Maidenhead Waterways Restoration Group's (MWRG) plans to make York Stream navigable for small boats.
It consists of three sites labelled Bridge Avenue, Copthall House and Crown Lane.
The proposals are dependant on MWRG's planning application being approved and member John Morgan, 67, of Boyn Hill Avenue said: "We are generally satisfied with the development and feel it's a major step forward in the realisation of the waterways.
"But to be clear there is no private partnership between us and Shanly."
The 3D model will be on display at Maidenhead Library from Friday (February 10) to February 17.
Watch the video vision of the plans below.
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