Home Secretary Theresa May has described David Cameron's visit to Maidenhead today as a 'welcome boost' to the town.
"I am very pleased that the Prime Minister chose to come to Maidenhead to meet local businesses and to hear directly from them about the issues affecting the local economy," she said.
"This was a welcome boost to the town and highlights the fact that so many successful businesses are based in Maidenhead.
"I am also pleased that the Prime Minister used this occasion to announce a number of new measures to support businesses, which will benefit not only Maidenhead but the whole of the UK."
Mr Cameron took part in a PM Direct question and answer session at Intuit UK, Stafferton Way this morning, where he pledged more government help for small businesses.
He said: "I am determined that we do everything possible to take the brakes off business: cutting taxes; slashing red tape; putting billions into big infrastructure projects; making it much easier for British firms to get out there and trade with the world."
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The Met Office has issued a yellow alert for Windsor and Maidenhead, Slough and Wokingham, warning that rain moving eastwards across the south of the country may turn to snow in some places.