More people were arrested for drink driving in the Thames Valley this Christmas than in 2010 - despite a campaign to convince drivers it can ruin lives.
From December 1 to December 27, 258 people were arrested on suspicion of drink driving in Berkshire, Buckinghamshire and Oxfordshire, with 103 of those arrested from Berkshire.
Last year 230 people were arrested over the same period.
The number of women arrested has increased by 55 per cent from 31 to 48, and the number of men arrested also increased by 5 per cent from 199 to 210.
Inspector Colin Clark, leading the Thames Valley Police drink-drive campaign, said it was disappointing more drivers were failing to heed their warnings.
"We will be carrying out random drink-driving checks across the Thames Valley over the festive season," he said.
"If you test positive, you face losing your licence for at least 12 months, a fine of up to £5,000 and even a prison sentence."
A campaign has been launched highlighting the consequences of a drink driving conviction which police warn has the potential to ruin lives.
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The crash, which took place at about 7am today (Thursday), involved three vehicles. One man sadly died as a result of the collision and his next of kin have been informed.