Advertising banners slammed as 'tacky' and 'cheapening' will not be lining the town's streets after planning applications for them were rejected by the council.
The controversial scheme by Bay Media proposed more than 60 banner signs be hung on lampposts in locations including Braywick Road, Frascati Way and King Street.
But following public outcry the plans were rejected by Maidenhead development control panel at a meeting at the town hall on Monday night.
Maidenhead Civic Society previously labelled them as 'cheapening and dangerous'.
The scheme would have generated extra revenue for the Royal Borough through a share of the advertising fees.
An original application was submitted a year ago but scrapped in February due to a 'technical fault'.
Applications for illuminated freestanding advertising boards near Kidwells Park and in King Street on Broadway were also thrown out by the council on Monday.
The plans by advertising company JCDecaux UK Ltd would have seen two 3.4m high boards installed.
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