Overwhelming public demand has resulted in plans to build a Lidl store in Maidenhead being approved by the Royal Borough.
Applause rang out as the popular application was given the nod by Maidenhead development control panel last night - despite claims it undermines the Area Action Plan (AAP).
The £4.5m four-storey development, which also includes a Lok'n Store, will be built on the former Target Ford site in Stafferton Way and create about 45 new jobs.
But Maidenhead Chamber of Commerce had objected to the plans because the AAP rules out retailing which could compromise the town centre.
Despite this councillors were unanimous in their decision, which was clapped and cheered by residents.
A legal agreement will be placed on the site to restrict its retail use to a deep discount food store only.
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The victim of an assault in Cippenham was flown to hospital by air ambulance this afternoon.
A rapid response vehicle, an ambulance officer, an air ambulance and an ambulance crew were all called to an address in Earls Lane at 2.10pm.