BAYLIS MEDIA LIMITED
CONDITIONS OF ACCEPTANCE AS AT APRIL 2016
Orders for insertion of advertisements in the Maidenhead Advertiser Series and the Slough and
Windsor Express Series and associated websites are accepted subject to the following conditions:-
1. Advertisement copy shall be legal, decent, honest and truthful; shall comply with the British
Code of Advertising Practice and all other codes under the general supervision of the Advertising
Standards Authority; and shall comply with the requirements of current legislation. In placing the
Advertisement the Advertiser agrees that the Company may at its option publish the Advertisement
in electronic format.
2. *While every endeavour will be made to meet the wishes of advertisers, Baylis Media Ltd (the
publisher) does not guarantee the insertion or position of any particular advertisement nor does the
publisher guarantee to place advertisements in alphabetical order or in specifi c categories.
3. Whilst doing its upmost to avoid error, the publisher does not hold itself responsible for any
mistakes that arise in course of publication. Mistakes must be notifi ed to the publisher within
one week of insertion; after that period has elapsed claims for credit cannot be considered. The
publisher will not accept responsibility for repetition of any error on subsequent insertions and
therefore requests that advertisers kindly check their advertisements weekly.
4. In the event of any error, misprint or omission in the printing and publishing of an advertisement
or part of an advertisement (not being a matter covered by Clause (5) of this Contract) the publisher
will either reinsert the advertisement or relevant part of the advertisement as the case may be or
make a reasonable refund of or adjustment to the cost. No re-insertion, refund or adjustment will be
made where the error, misprint or omission does not materially detract from the advertisement. In no
circumstances shall the total liability of the publisher for any error, misprint or omission exceed:(a)
the amount of a full refund of any price paid to the publisher for the advertisement in connection
with which liability arose.(b) the cost of a further or corrective advertisement of a type and standard
reasonably comparable to that in connection with which liability arose.
5. The publisher reserves the right to:-
(a)* cancel the order at any time by giving reasonable notice before the next insertion, but in
that event the advertiser / advertising agency shall not be liable for payment of the difference (if
any) between the rates for the series specifi ed in the order and the usual price for the series of
insertions which has appeared when the order is stopped;
(b)* make any alteration it considers necessary or desirable in an advertisement and to require
copy to be amended to meet its approval
(c)* increase the advertising rates at any stage. Any rate increase will effect all current bookings
unless prior agreement has been made
6. The copyright for all purposes in all artwork, copy and other material which the publisher or his
employees have contributed to or reworked shall vest in the publisher.
7. *Copy will be changed as required by the advertiser / advertising agency, provided adequate
time is allowed.
8. *Omissions or wrong insertions will only be made up with the agreement of the advertiser /
9. *The publisher will allow to an advertising agency the right to cancel any unexpired part of an
order without penalty in the event of the death or failure of its client.
10.*Advertisement orders are issued by an Advertising Agency as a Principal and must be on the
Agency’s offi cial form. (When copy instructions not constituting an offi cial order are issued, they
shall be clearly marked at the head ‘Copy instructions - Not an Order’).
11.*Proofs are to be passed by the Agency before insertion if time permits.
12.*Voucher copies, tear sheets or other proof of insertion, as agreed, are to be supplied to the
agency as soon as possible after publication in an electronic format unless otherwise agreed.
13. *The placing of an order by an advertiser, or an advertising agency on behalf of a client,
constitutes an assurance that all necessary authority and permission has been secured in respect of
the use in the advertisement(s) of pictorial representations of (or purporting to be of) living persons,
and of references to the words attributed to living persons.
14. *The advertiser / advertising agency agree to indemnify the publisher in respect of all costs,
damages, or other charges falling upon the newspaper as a printed or electronic format as the result
of legal actions or threatened legal actions arising from the publication of the advertisement, or any
one or more of the series of advertisements, published in accordance with the copy instructions
supplied to the newspaper in pursuance of the advertiser / advertising agency’s order. In any
case where a claim is made against the newspaper or the newspaper is sued and the advertiser /
advertising agency may ultimately be liable under the terms hereof, notice in writing shall be given
to the advertiser / advertising agency, and consultation shall take place before any expense is
incurred or the claim is settled or the case is defended or otherwise disposed of. (Advertisements of
prospectuses and company meetings are excluded from clauses (14) and (15).
15. All gross advertising rates (except classifi ed lineage and semi-display) are subject to 0.1%
Advertising Standards Board of Finance surcharge payable by advertisers to help fi nance the selfregulatory
control system administered by the Advertising Standards Authority.
16. When monthly credit is allowed, payment for an advertisement is subject to the cash fl ow rules
currently in force and as agreed between the News Media Association, the Institute of Practitioners
in Advertising and the Incorporated Society of British Advertisers. The due date for payment is as
shown on the invoice submitted by the publisher.
17. The publisher shall not be liable for any loss or damage occasioned by any total or partial
failure (however caused) of publication or distribution of any newspaper or edition in which any
advertisement is scheduled to appear.
18. Every endeavour will be made to forward replies to box numbers to the advertiser as soon
as possible after receipt by the publisher, but the publisher accepts no liability in respect of any
loss or damage alleged to have arisen through delay in forwarding or omitting to forward such
replies (howsoever caused). The advertiser authorises the publisher to return to its originator any
communication which, in the opinion of the publisher, should not be delivered to the advertiser.
19. The layout, design, type faces / sizes, border, etc. of any advertisements which are not complete
artwork are left entirely to the discretion of the publisher.
20. Due to the heavy demand for advertising space, some advertising pages may be restyled to nine
columns. The publisher apologises for any inconvenience caused by this method but believe this is
preferable to the alternatives of limiting space or having to hold advertisements over to a later issue.
21. The placing of an order for the insertion of an advertisement shall amount to an acceptance of
the above conditions and any conditions stipulated on an agency’s order form or elsewhere by an
agency or an advertiser shall be void insofar as they are in confl ict with them.
22. Cancellation and amendments to advertisements:, Cancellation of display, semi-display and
lineage advertisements ordered for the current week’s issue must be received at least two days
before the newspaper’s deadline. Advertisers cancelling advertisements will be given a cancellation
number, which is proof of cancellation and should be quoted if any subsequent query arises. No
claims for credit will be considered without a cancellation number. If pre-paying for an advertisement
please note that if you qualify and require the series rate you cannot cancel the booking until its run
23. Artwork - Clients who require artwork or disks / CDs/ removable storage such as USB sticks
returned, must provide stamped addressed envelopes.
24. The publisher reserves the right to impose an administration charge (no greater than that
imposed on ourselves) for the processing of credit / debit card transactions. If payment by cheque
is not honoured, an administrative charge may be applied.
25. Freebees advertising will only appear if space permits. The publisher reserves the right
to hold any or all advertising over for publication in an alternative week’s publication. Freebees
advertisements are subject to the following terms and conditions:
For use by private customers only.
One item per advertisement.
Only three Freebees advertisements will be accepted per household for any one publication.
A maximum of 25 words is allowed per advertisement.
26. Advertisements placed in our recruitment section of set size may also be published in Jobs
Weekly (when published).If an individual does not wish this to be the case please advise by writing
to: Baylis Media Ltd. Newspaper House,48 Bell Street,Maidenhead,SL6 1HX.
27. Prepaid advertisements. The following must be prepaid: Cars for sale; Cars wanted; Motorcycles
for sale; Motor-cycles wanted; Property for sale; Property wanted; Accommodation wanted;
Accommodation to let; Property exchange; Home Services and Farm and Garden and private
Advertisements from outside our circulation area and advertisements under £25 per insertion.
28. Data Protection. All requests to amend, delete, suppress and gain access to personal data
should be made in writing to the Data Controller, Baylis Media Ltd., Newspaper House, 48 Bell
Street,Maidenhead,SL6 1HX.Telephone calls may be monitored for staff training purposes.
Occasionally, we may use your details for marketing purposes only. If you would prefer us
not to, please write to the Data Controller, Baylis Media Ltd. ,Newspaper House,48 Bell
29. Rates. A full list of our Advertising Rates may be obtained by telephoning The Maidenhead
Advertiser on (01628) 680680 or Slough and Windsor Express on (01753) 825111 or writing to Baylis
Media Ltd., Newspaper House,48 Bell Street,Maidenhead,SL6 1HX.
30. Series discount – in the event of non-compliance or early cancellation, where the value of an
order has been reduced by a series discount due to the advertiser having committed to a continuous
running order, Baylis Media Ltd reserves the right to re-charge all advertising published at the base
rates as per their published rate cards.
*Based on the STANDARD CONDITIONS for the transactions of business between
Newspapers and Advertising Agencies, agreed between the Newspaper Society and
the Institute of Practitioners in Advertising in 1936 and revised in 1937 and1954. Trade
Descriptions Act 1968.All advertisements will be accepted only on the express conditions
that the advertiser warrants that the advertisement does not in any way contravene the
provisions of the Trade Descriptions Act 1968.
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