Families gathered in Maidenhead town centre to catch a glimpse of Father Christmas as he spread festive spirit on Saturday.
A very jolly Santa Claus was pulled through the town centre in his sleigh by reindeer.
Members of the Salvation Army band also entertained the crowds with seasonal songs such as Rudolph the Red Nosed Reindeer.
The merry parade, which was organised by Enjoy Maidenhead, started in Queen Street at around 1pm before heading into the High Street.
A racing reindeer challenge was also organised inside the Nicholsons Centre by the Maidenhead Bridge Rotary Club.
Competitors went head to head in 10 minute races where wind up toy reindeers battled it out to race to cross the finish line first.
Club member Lisa Hunter, who was helping out on the day, said: "I think people have had a lot of fun racing today, there's been a lot of laughs.
"We're so pleased we've been able to raise so much money for two deserving causes and want to thank the people of Maidenhead for their generosity."
The event raised cash for Maidenhead charity Open Kitchen and African charity Send a Cow.See more Christmas stories
Top Ten Articles
A heartbroken woman mourning the shock loss of her young sister to cancer says she will struggle to meet the cost of her funeral.