The Advertiser and Maidenhead United FC have teamed up to offer free entry to Saturday's home match that will benefit a town-based charity helping struggling families.
Crowds of supporters as well as new faces are expected to descend on the club's home ground in York Road as the Magpies take on Eastbourne Borough FC at 3pm.
Any funds raised through donation buckets will go to Maidenhead-based charity The Link Foundation, which aims to improve the lives of children and their families in the surrounding area.
Its work includes partnering with health visitors, schools and nurses to identify where support is needed most.
MUFC chairman Peter Griffin says the match will be a fitting way to mark a new era at the club.
It will showcase the ground's newly-built £320,000, 550-seat, stand and the Advertiser becoming the team's new official sponsor.
The club had been sponsored by Peter's own company Pharmalink for the past eight years.
"The Advertiser has always been a really great supporter of the football club and we are neighbours, so we thought it was a good partnership," said Peter.
He is 'quietly confident' about Saturday's score, despite Eastbourne's position at the top of the table. Maidenhead are ninth in the league.
He added: "We are expecting a difficult game but a game we are really positive about.
"Our record with them over the years is good - sometimes they win but sometimes we win.
"We are really looking forward to the day.
"Hopefully we will get a decent crowd and it will mark the sponsorship properly."
The stand installation is the first stage in a series of changes planned for the club which could include introducing an artificial pitch surface and upgrading its restaurant facilities.
Advertiser chief executive Jeremy Spooner said: "We are delighted to sponsor the Magpies.
"Hopefully free entry will bring a bumper crowd and help raise funds for the amazing work of a charity dedicated to helping the people of Maidenhead."
Free entry is available to all spectators and no vouchers or tickets are required.
Top Ten Articles
CCTV images have been released of men police would like to speak to in connection with a homophobic attack on a couple as they took a train home from a Valentine's Day meal.