A craft shop has been voted runner-up in the search to find the country's favourite independent business.
Craft Coop, opposite Superdrug in the Nicholsons Centre, sells products from more than 150 craftspeople from the area.
The shop went forward to the national stage of the two-phase contest after being voted Maidenhead's favourite independent business in the Independent of the Year 2014 competition.
"We are really, really excited," said shop director Deborah Jones.
"We were so excited to win [the] Maidenhead [phase], because I think that means probably more to us."
The voting for the competition, sponsored by Kerching Approved, was carried out via social media.
The number of Facebook likes, comments and shares a picture of each competing business received were added up and the one with the highest total was the winner.
Deborah said the final four were so close that the competition had to go to 'sudden death' and there were more than 25,000 votes cast.
Manager of the Nicholsons Centre, Jane Wright, said she was 'thrilled' for everyone involved in Craft Coop.
"The shop epitomises everything that is great about independents; brilliant products, beautifully made and offering something unique to the shoppers in Maidenhead," she said.
The shop has been in the shopping centre for two years.
Another of the directors, Teresa Mills, said 'a huge thank you' to everyone who voted for them.
She added: "It is so rewarding to know that the shop is appreciated."
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