The Advertiser has agreed a deal to become one of Maidenhead United FC's sponsors for the next three years.
The agreement will see the Maidenhead Advertiser logo feature on the front of the 1st team's shirts.
Two advertising boards will also be prominently displayed at the club's York Road ground, one on the new stand.
Both organisations have also agreed to work closely together to promote community projects.
Jeremy Spooner, chief executive of Baylis Media Ltd which publishes the Advertiser, said: "Baylis Media Ltd is delighted to strengthen its relationship with Maidenhead's football club by becoming the club's sponsor for the next three years.
"The club has ambitious plans both on and off the pitch and Baylis Media Ltd is delighted to be supporting the club as it strives to achieve its goals that will be of benefit the club and also our community."
A team picture of the squad in the new kit was taken in front of the new stand before Saturday's game against FC United of Manchester.
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