The 2014 Maidenhead Half Marathon will receive some familiar support thanks to sponsorship from Genpact Pharmalink.
It is the fourth year the firm, based in the Vanwall Business Park, is backing the event.
“We are pleased to be associated with this great community event for another year," said its marketing manager, Jenny Claridge.
"The Maidenhead Half Marathon is an event that brings people together in the community.
"We are pleased to have links throughout the community and support such a great event for the area which attracts so many runners.
"We wish lots of luck to everyone participating”
The starter's gun will fire for the 13.1-mile race on Sunday, September 7, setting off at 9.30am.
Organisers at Purple Patch Running hope to attract at least 2,000 runners to limber up and take on the challenge.
The course attracts athletes from across the country and was voted third in the personal best potential category in the Runners World Races of the Year awards last year.
Its fast and flat two-laps begin at Maidenhead Town Hall in St Ives Road and runs through Boulters Lock and into Cookham before returning to the High Street.
Residents are also encouraged to come out and cheer on competitors as they make their way around.
"We are extremely thankful to Genpact Pharmalink," said Purple Patch Running director Chris Donald.
"It is nice that to be sponsored by a local company and we are keen to ensure (the race) retains a local flavour."
As well as the main race, there will be a one-mile mini marathon for ages 13-17 and a half-mile micro marathon for ages seven to 11.
Organisers have also appealed for people to join the team of volunteers to help marshal the main race.
Download a Race entry form
Chris Donald, head coach at Purple Patch Running, has put together a training plan for runners looking to improve their times.
The schedule runs for eight weeks - so you are already quarter of the way through. Keep it up!
This particular plan is for runners looking to finish the 13.1 mile course in less than two hours and 30 minutes.
Rest – Either have a complete rest from physical activity or do something non-weight bearing such as swimming or cycling
Easy – nice relaxed run at the pace indicated in the appropriate column. Could probably chat away if running with someone
Run/walk – short bursts of slow running mixed with walking – don’t run until you are exhausted and then have to walk the whole way home. Jog or walk the whole time or distance.
The sub-1:30 and sub 2:00 schedules can be found on the Pharmalink Maidenhead Half Marathon race page.
If you have any doubts about your level of fitness it is advisable to check with your doctor before you undertake any programme of physical activity.
Most importantly, enjoy your training and have a great race!
Week 1 details here.
Week 2 details here.
Top Ten Articles
The Met Office has issued a yellow alert for Windsor and Maidenhead, Slough and Wokingham, warning that rain moving eastwards across the south of the country may turn to snow in some places.