BBC Children in Need has awarded a £98,000 grant to charity Family Friends that is due to be spent on a project in Maidenhead.
The major boost to finances will enable the organisation, based at The Lawns Nursery in Windsor, to establish a three year project in the town with particular focus on helping fathers and Asian families.
Family Friends provides short term support to families experiencing problems such as stress, ill health, bereavement and domestic abuse.
The charity has identified the two groups because it believes they are either not utilising its services enough or in the case of fathers, being overlooked.
Family Friends aims to create two new part-time positions and establish a family support and a drop-in centre for parents with young children.
It will also join-up with other providers to set up 'culturally-appropriate' sport and recreational activities.
The project is due to launch in January next year.
The Royal Borough is due to offer a space for the charity to operate from free of charge, the location of which is yet to be confirmed.
The central Family Friends office will remain at The Lawns Nursery.
The grant is one of the largest Children in Need has awarded this year across the whole of the UK.
Family Friends public relations executive Asma Aziz said: “We want to employ a community support worker who can effectively engage with the Asian community and encourage local families and dads in Maidenhead to partake in activities with their children, leading to a more positive and healthier lifestyle. "
In the last financial year the charity delivered services to 329 families in the borough.
Visit family-friends.org.uk for details.
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