Preparations are underway for Maidenhead's first Camden-style night market on Saturday.
Key organiser Jeff Lloyd is excited about the event which has been in the pipeline since he won the Royal Borough’s £20,000 Bright Ideas competition in September last year.
It will feature live music, stilt walkers, caricaturists, a fun fair, hot food stalls, and a bar run by Smokey Joes Roadhouse.
Jeff said: "We wanted to draw a large crowd out but it was difficult to find a date that wouldn’t clash with the World Cup.
"We are trying to use as many local people as possible because the competition was all about community engagement.
"We hope it will bring people into the town centre."
Jeff, who works as a financial advisor for Informed IFA in Marlow Road, started putting the plan for the market together in January along with the town manager Steph James.
Bray broadcaster Sir Michael Parkinson and the Advertiser editor Martin Trepte were on the judging panel for the competition and both backed the idea.
With some of the interest being driven through Facebook it is hoped about 2,000 people will head along.
Jeff said he hopes for good weather and a 'decent family turnout'.
"If this is just the start of something then that would be great and we have got a template to do it again here and in other places around Berkshire," he said.
The market will take place from 6.30-11.30pm in the High Street.
On the following Saturday, July 19, the night market will be held in Windsor.
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