Up and coming musicians will have the chance to perform at Maidenhead Festival with the backing of the John Lewis Partnership (JLP).
A donation of £2,000 from its Music Matters Grant will be put towards funding the acoustic stage at the festival, on the weekend of July 26-27.
“It is an opportunity for emerging talent in the town to perform in front of a large crowd,” said Maidenhead town manager and festival chairman Steph James.
“We are absolutely chuffed to bits we have got their support.”
The Music Matters scheme is where the JLP, which includes Waitrose, promotes music in the community by offering help to groups of musicians who otherwise would not be able to pursue all their goals.
Paul White, manager of Waitrose in Maidenhead, said Maidenhead Festival was a ‘fantastic local celebration’.
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