A concept to bring the night-time al fresco dining and continental-style shopping experiences to Maidenhead will be launched in July.
Jeff Lloyd, the host of The Vinyl Frontier at Norden Farm, took the £800 first prize in the Royal Borough's Bright Idea Challenge Prize 2013 for his scheme to reinvigorate the town centre in the evenings.
The financial advisor will see his project become reality on Saturday, July 12, when the first night-market is held with live music, street entertainers, funfair rides and a wide variety of food stalls.
The 47-year-old said: "The market will be held just before the FIFA World Cup final on the Sunday so there should already be a carnival atmosphere in the town regardless of how far England has progressed.
"The idea is to create something a little continental and give residents a whole new shopping and eating experience that they will remember for a long time to come.
"Although there's a lot to improve in this town, we have a lot to celebrate and make the most of."
Plans are being put in place to hold a similar event in Windsor in the near future.
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