Maidenhead has won Town of the Year due to the strategic efforts of planners to regenerate the town.
The award was given to the town at the Thames Valley Property Awards on Thursday to recognise the work of the Partnership for the Rejuvenation of Maidenhead (PRoM).
It was also given to praise the marketing schemes implemented by the town’s decision makers, which saw an increase in footfall of 107,744 throughout last year to reach a total of 6,105,493.
Town manager Steph James said: “I’m really pleased because all of the work put in from PRoM is starting to pay off.
“The award is about recognising that we have a realistic plan that is viable, so it’s more about the vision."
More than 300 business people from the Thames Valley area attended the ceremony at Ascot Racecourse, and TV and radio personality Jeremy Vine was there to present the awards.
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Police officers can be seen at Ten Pin Bowling in Maidenhead tonight following an incident earlier today.