A new scheme geared towards making the town a more attractive place to shop has been launched by the Royal Borough.
The Maidenhead Business and Shop Front Design Guide sets out the standards for businesses to give their shop-fronts a facelift when the time comes to redecorate.
Businesses which comply to the guide will also be eligible to apply for a share of a £20,000 grant and enter a competition to recognise the best effort.
The winning entry, announced in December, will receive a half-page advert in the Advertiser worth £1000.
Cllr MJ Saunders, cabinet member for planning and property, said: "There are some great examples of attractive, well designed shop fronts in Maidenhead town centre, those which have retained their own identity yet blended with the conservation area, or created an attractive modern design.
"The design guide and competition are about encouraging even more businesses to enhance the face they present to the public and in the process attract new customers and add to the overall look of the town."
Bob Dulson, chairman of PRoM, voiced his belief that the town is on the rise, with projects such as Crossrail and Chapel Arches on the horizon.
He added: "If businesses take pride in their premises, residents will take pride in them too."
Operations director of Shanly Group, Tamra Booth, said the firm was looking forward to being a part of the project.
She gave a presentation highlighting the work it had carried out in Marlow and hoped similar results could be achieved in Maidenhead.
The launch took place at the new Three store in High Street on Thursday, May 1.
Top Ten Articles
The victim of an assault in Cippenham was flown to hospital by air ambulance this afternoon.
A rapid response vehicle, an ambulance officer, an air ambulance and an ambulance crew were all called to an address in Earls Lane at 2.10pm.