Shoppers scaled a 10-metre climbing wall on Saturday as part of an event held to raise the profile of Berkshire College of Agriculture (BCA).
Students and staff from the college in Burchetts Green set up a variety of stands in the town centre for the first 'BCA goes to town' event, aimed to showcase its wide-range of courses.
A 1959 Austin Healey Sprite car with its bonnet up was displayed outside Starbucks to get people interested in the college's motor vehicle course.
In Maidenhead High Street people were invited to try their hand at changing tyres where a more contemporary vehicle was parked.
The climbing wall, a way to promote BCA's outdoor education department, was set up outside the shopping centre entrance.
A group of BCA public services students were also at the event, working out on rowing machines and exercise bikes and collecting money to sponsor an expedition to Wales.
BCA principal and chief executive Gillian May: "This is about showcasing what our college does.
"It is getting away from the belief that it is just a lambing college because we do so much more."
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