A new business award shortlisting has recognised the town's rejuvenation efforts, whilst more shoppers are visiting the High Street.
Maidenhead has been shortlisted in the Town of the Year category in the first ever Thames Valley Property Awards.
The Royal Borough says initiatives like the impending Broadway Plaza and Waterways developments has helped put the town in the limelight.
Cllr MJ Saunders (Con, Bisham and Cookham), the cabinet member for planning and property, said the nomination shows that the effort of Maidenhead's regeneration team is being noticed.
He added: "Through PRoM (the partnership for the Rejuvenation of Maidenhead) we have developed a robust strategy for achieving a vibrant town centre and already have a number of developments under way."
Bob Dulson, chairman of PRoM, called the shortlisting 'a thumbs up for Maidenhead'.
He added: "Our focus as a steering group has always been to restore Maidenhead to the vibrant place people want it to be."
The winner will be announced on Thursday, May 8.
Meanwhile, figures show 21.8 per cent more people visited the High Street in March than in February, with an annual increase of 3.5 per cent on March 2013, from 506,085 to 527,023.
Town manager, Steph James, said: “We are working very hard to support local businesses and publicise the town and I hope these figures reflect the fact that people are deciding to support their town centres and shop local.”
She added that the town’s produce market is going ‘from strength to strength’ and a ‘great’ events programme is lined up for the town.
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