Paralympic rower Naomi Riches helped to get shoppers fired up to raise cash for charity.
The gold medallist visited Sainsbury's in Providence Place on Friday, February 28 to encourage people to sign up for the Sainsbury's Sport Relief Games swimathon.
The swimathon will take place at Court Garden Leisure complex in Pound Lane, Marlow, from March 21-23.
Swimmers can sign up as individuals or as part of a team.
“I know Sainsbury’s Maidenhead customers have been fantastic in getting behind Sport Relief fundraising in previous years," said the 30-year-old.
"So that’s why I’m delighted to help back their fundraising campaign and help their customers get set for Sport Relief weekend."
The British adaptive rower won a gold medal at the London 2012 Paralympics and a bronze medal at the Beijing 2008 Paralympics.
"I hope everyone has fun getting sporty for Sport Relief and helping to make a difference,” she added.
Staff and members of David Lloyd Gym and Fitness Centre are also limbering up to take part in a whole host of Sport Relief events.
From yesterday, the staff have been wearing green and there will be fundraising buckets in exercise classes.
On Sunday, the gym in Grenfell Place is holding a spinarathon, where fundraisers have signed up to cycle in half-hour slots from 8.30am-5.30pm.
A colouring competition for children and swimming events are also set to take place at the gym on Saturday and Sunday.
Last year the centre raised £400 for Sport Relief.
"We are always looking forward to raising money for charity," said sports manager Susie Cooper.
Money raised through Sport Relief events across the country is spent by Comic Relief to help people in the UK and across the world.
Since 2002, the campaign has raised more than £195 million. Visit sportrelief.com for more information.
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