It is about flipping time for the Maidenhead Pancake Race.
Businesses are being invited to sign up for the eighth annual batter spectacular where teams of two will race through the town centre while tossing pancakes on Tuesday, March 4.
The Shrove Tuesday showdown will begin at 12.30pm where competitors will gather in King Street ready for the first heats.
Teams must run the 50-yard course as scrupulous judges ensure participants have flipped their pancakes at least twice.
Businesses can enter as many teams of two as they wish for £15 per team.
Funds will be donated to disability sports club SportsAble, based in Braywick Road.
Last year saw 17 teams dust off their aprons and take part, raising £255 for the Rotary Club of Maidenhead Bridge.
This included the Advertiser's own team Crêpe Expectations who made it through to the semi-finals competing against companies including Sainsbury's and the Shanly Group.
Representative from La Roche gym in Crown Lane have taken the title for the past two years.
Town manager Steph James said: "It doesn’t take up any more time than your lunch hour so there is no excuse not to take part.
“We hope to see lots of Maidenhead businesses coming out for a bit of lunchtime fun, battling it out to be the winners of the 2014 Pancake Race."
Application forms can be downloaded from here or email firstname.lastname@example.org for details.
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