'Read all about it' has been the cry in playgrounds as copies of the Advertiser are sold as part of Cash for Schools 2014.
Pupils, parents and staff are collecting tokens as part of the initiative that will see £20,000 shared between participating schools.
The token-collect scheme is being boosted by some participating schools who are selling copies of the Advertiser every week.
The money has been provided by the Louis Baylis (Maidenhead Advertiser) Charitable Trust, which owns the Advertiser, and will be shared by participating state schools across East Berkshire.
Each registered school, which collects a minimum of just two tokens per pupil, will guarantee themselves a slice of the cash.
Polehampton Infant School in Hermitage Drive, Twyford, is planning to spend the money they receive on a new reading scheme.
"The school is always looking for additional funds to further enhance the learning resources for pupils," said executive headteacher Helen Ball.
"If we were lucky enough to collect enough tokens, we’d spend the money on a new reading scheme that we’re researching at the moment."
She added: "Having exciting books to read really motivates children and we’re keen to add a wider range of books to our current collection in school."
Last year participating schools received between £207 and £2,000 according to a ratio of how many tokens they collected per pupil.
The 2014 scheme will again have a top prize of £2,000 and a runner-up prize of £1,500, leaving a£16,500 prize fund to be split between the remaining participating schools.
The scheme is open to all state nursery, infant, junior, first, primary, middle and secondary schools in the news area covered by the Advertiser series.
Since it began in 2006, the Cash For Schools scheme has pumped £160,000 into the area’s schools.
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