Supermarket shoppers will be encouraged to do their bit to help less fortunate families and individuals by handing over items of food next weekend.
The Lions Club of Maidenhead will once again be collecting non-perishable goods from customers as it aims to make up about 400 food parcels to hand out to vulnerable and needy people over the Christmas period.
Members will be stationed at Sainsbury's, in Providence Place, and Waitrose, in Moorbridge Road, on Friday, December 13, and Saturday, December 14.
Shoppers are being encouraged to donate one or two items of food, such as tins of soup or beans, sugar, coffee or biscuits.
On Sunday, December 15, the club will then head to Claires Court Senior Boys, in Ray Mill Road East, to pack up hundreds of parcels with the help of teachers and pupils from the school.
The parcels will be sent out to needy people identified with the help of organisations such as the Royal Borough's social services and the Citizens Advice Bureau.
Maidenhead Lions publicity officer Peter Skinner said the annual drive, which has been running for more than 25 years, regularly brings out the best in people.
He said many customers donate whole bags of shopping and, last year, one person gave away a full trolley containing about £70 worth of items.
He added: "A lot of people benefit from this. It could be a single lonely person or perhaps a single parent family, all of which have very particular needs at this time of year."
Top Ten Articles
The victim of an assault in Cippenham was flown to hospital by air ambulance this afternoon.
A rapid response vehicle, an ambulance officer, an air ambulance and an ambulance crew were all called to an address in Earls Lane at 2.10pm.